The Rizzy Meal

2024 Advertising
Brand
Fanta

Role
Concept, Art Direction

Team
Sophia Lee, Jennie Choi

Instructor
Gio SerranoBackground
In 2023, the word ‘Rizz’ was a phenomenon surrounding Gen Z.

Insight
We have found that they want to have Rizz, but the more they try to get it, the harder it becomes. To attain Rizz, they need the right mindset: letting loose and being themselves.

Idea
To provide a perfect solution for young people to be themselves, Fanta collaborated with McDonald's to create The Rizzy Meal — the ultimate Rizz kit for Gen Z.






The Rizzy Meal

We created The Rizzy Meal—the ultimate Rizz kit for Gen Z.





OOH

Billboards with Rizz-Master pick-up lines help you shoot your shot. By tapping into Rizz culture, we aim to make Gen Z feel that even Fanta, as part of their culture, also has 'Rizz.



Jungmin Kim


Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising. 

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