The Rizzy Meal
2024 AdvertisingFanta
Role
Concept, Art Direction
Team
Sophia Lee, Jennie Choi
Instructor
Gio Serrano
In 2023, the word ‘Rizz’ was a phenomenon surrounding Gen Z.
Insight
We have found that they want to have Rizz, but the more they try to get it, the harder it becomes. To attain Rizz, they need the right mindset: letting loose and being themselves.
Idea
To provide a perfect solution for young people to be themselves, Fanta collaborated with McDonald's to create The Rizzy Meal — the ultimate Rizz kit for Gen Z.