Mac Me Feel Comfy
2024 AdvertisingKraft Mac & Cheese
Role
Art Direction
Team
Yejin Cho
Instructor
Bowook Yoon
Gen Z faces a range of challenges that take a toll on their mental health and well-being. They are more open to talking about their mental challenges and more interested in advice and solutions than previous generations.
Insight
Many female Gen Zers tend to fiddle with necklace pendants when they feel nervous, scared, or anxious. On social media, touching jewelry is one of the most loved tips for finding mental comfort among them.
Idea
KMC launches the Mac n Cheese-like jewerly line ‘Mac Me Feel Comfy’ to penetrate their culture as the ultimate comfort brand