lululemon 
Social

2025 Advertising
Client
lululemon

Agency
Mojo Supermarket

CC
Brad Jones, Gianmaria Schonlieb, MyTran Dang, Sarah Olicker, Alex O’Connor, Caroline Burke, Jack Stephens, Nadya Grace, Alberto Morales, Jordan Middendorf, Kaz Bani, Brian Ivory, Nina Hilken
‘ We concepted and produced a variety of organic social content series aligned with lululemon’s brand philosophy: Live Like You’re Alive.

From a man-on-the-street card game that brought this spirit to life, to Wanna Glow Up—a movement-driven content series featuring ambassadors and real people showcasing the new Glow Up leggings—we used different concepts and formats to engage the community.

We also led the concepting and production of a livestream campaign for the lululemon Summer Club and the 10-Year Align Anniversary, building a strong presence on TikTok and Instagram and reinforcing lululemon’s unique voice on social.

  

Live Like You Are Alive (LLYA)
Cards

We created a playful, ownable game to show that you don’t need a gym membership or strict routine to get moving, because the world can be your gym with lululemon.

Each episode was hosted by the same content creator in a different location, where pedestrians pulled a card to reveal a fun, elevated movement challenge. The series encouraged people to rediscover the joy of spontaneous movement.





Wanna Glow Up?

To launch lululemon’s new Glow Up leggings, we stopped people outside workout studios and asked if they “Wanna Glow Up?” We invited them to try on the leggings and join a high-intensity workout led by Callie Gullickson. As they put Glow Up to the test, we captured their real-time reactions and boosted confidence.

  • Glow up with Callie as strength trainer
  • Glow up with Callie as HIIT instructor 
  • Glow up with Callie by dance cardio





lululemon Summer Club
Livestreaming

In summer 2025, lululemon launched the Summer Club in the Hamptons to bring its “Live Like You Are Alive” spirit to life.

To promote the experience, we created livestream content for TikTok and Instagram. From showcasing the full Summer Club experience to highlighting the 10-Year Align Anniversary VIP product display and instructor-led programs, we built a seamless script from start to finish.

Alex and I led the full concept development, scripting, and on-air hosting during the livestream, ensuring every moment felt elevated and engaging.





BTS

JUNGMIN KIM


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