Happily Ever Active

2024 Advertising

Brand
Lululemon x Disney

Agency
Mojo Supermarket

CC
Frances Webb, KS Shanti, Hailey Lawerence, Gianmaria Schonlieb, Alex O’Connor, Brent Bobo, Camilo De Galofre, Brad Jones, Mo Said

We were given the challenge of uniting Disney and lululemon fans in an unforgettable way. Our answer? Happily Ever Active—a vibrant platform blending Disney's magic with every active lifestyle moment.

To build excitement, we launched a fully integrated campaign featuring teasers and launch films that generated buzz ahead of the release. Alongside this, we crafted an immersive world to bring the collaboration to life.

Also, we designed a complete lookbook and developed in-store displays for lululemon, all brought together through a playful, Mickey Mouse-inspired visual framework.

Campaign Teasers

Campaign Film

shoppable IG Stories

Jungmin Kim

Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising.

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