Netflix Kitchen
2022 AdvertisingNetflix
Recognition
2022 Andy Awards | Gold
2022 D&AD New Blood | Graphite
Role
Art Direction, UX Design
Instructor
Sungkwon Ha
Netflix asked how to motivate British viewers to watch more international content on their platform in the 2022 D&AD brief.
Insight
Food can heal, bring people together, and, most importantly, play a vital role in understanding different cultures.
Idea
Netflix opens Netflix Kitchens in key locations all over the UK, where we invite people to try different foods and dishes featured on the original foreign content.