Help Drop

2022 Advertising

Brand
Nike

Recognition
2022 Andy Awards | Gold
2022 Clio Awards | Gold, Bronze x 3

Role
Art Direction

Instructor
Sungkown ha

Background
Many small businesses in South Korea declared bankruptcy during the pandemic.

Insight
Many young people participated obsessively to win shoe drops from Nike, where they committed to spending hours in line.

Idea
Nike creates shoe drop events virtually at local restaurants, cafes, and retail stores to encourage people to check in at neighborhood businesses to get promotion for the shoes.

Jungmin Kim

Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising.

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