Help Drop
2022 AdvertisingNike
Recognition
2022 Andy Awards | Gold
2022 Clio Awards | Gold, Bronze x 3
Role
Art Direction
Instructor
Sungkown ha
Many small businesses in South Korea declared bankruptcy during the pandemic.
Insight
Many young people participated obsessively to win shoe drops from Nike, where they committed to spending hours in line.
Idea
Nike creates shoe drop events virtually at local restaurants, cafes, and retail stores to encourage people to check in at neighborhood businesses to get promotion for the shoes.