The Red Lobsttery

2025 Advertising
Client
Red lobster

Agency
Virtue

CC
Heather McTvish, KS Shanti, Alex O’Connor, Paulo Damasceno, Lena Laque-Almond, Christine Robertson, Gabriela Tamariz, Sophie Oddo, Quay Fox   Red Lobster challenged us to help them revive declining gift cards during the holidays. Which made us think, what if the gifter also got something in return for once...

Introducing The Red Lobsttery, a month-long lottery activation with $25 giftcards that double as a lottery ticket to win a $25K grand prize. Call it selfish giving!

Give a $25 giftcard to a loved one to give yourself a chance to win $25K!

  






JUNGMIN KIM


→ ABOUT
 → WORK

→ LINKEDIN
 → RESUME


© 2025