Shake Shack: Crack One

2026 Advertising
Client
Shake Shack

Agency
Virtue

CC
 Chris Garbutt, Deepa Patel, Heather McTavish, Jamison Duffield, Lillea Gorman, Anna Mclntyre, Jill Rothman, Kara Bello, Kat Fernandez, Mauricio Santos Miranda, Alex O’connor,  Kara Adnopoz, Kristen Hellwig, Alexandra VelascoShake Shack intercepts the must-watch summer daiting realitiy TV show with their own thirst trap. But this time, it’s not a poolside hottie. It’s the Dubai Chocolate Pistachio Shake showing off its irresistible, crackable chocolate shell.  

Since fans of the show know that “crack on” means to flirt, Shake Shack is tapping past Islanders to invite everyone to crack on with the Dubai Chocolate Pistachio Shake.  

A series of thirst trap content and influencer collabs with Chairle and Andreina will tempt everyone to head to their local Shake Shack and get cracking.


  












JUNGMIN KIM

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