Sky Dive

2023 UXUI Design

Brand
Sky

Recognition
2023 D&AD New Blood | Wood Pencil

Role
Concept, Art Direction, UXUI design

Team
Jaeho Yi, Grace Shin

Tutor
Livia Ito, Joshua Williams

Background
Traditional platforms, including Sky, make it hard for the viewer to have a more interactive relationship with the platform.

Insight
People are multi-taskers who often simultaneously use their phones while watching TV. They use third-party services to learn more about the content.

Idea
Sky creates an app called "Sky Dive," which enables users to seamlessly interact with other viewers as well as the Sky Original content, by redesigning Sky's streaming service platform, Sky Go.

Jungmin Kim

Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising.

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