Tinder
In the Wild 

2026 Advertising
Client
Tinder

Agency
Virtue

CC
 Heather McTavish, Mauricio Santos Miranda,  Alex O'Connor, Jill Rothman, Suzanne Crowe, Deepa Patel, Tori Popinko, Katherine Johnson, Jamison Dujffield, Sophie Oddo, Kara AdnopozTinder entered 2026 with a refreshed brand identity and wanted to spotlight Group Hangouts, a feature that lets groups swipe on other groups to meet new people and hang out, without romance having to be the main goal.

To spread the word, we tapped into an insight: Gen Z is taking its love of nature to a whole new level with a birdwatching obsession. So we sent Owen Thiele human-watching, observing groups meeting in their natural habitat through the lens of a nature documentary. With his unfiltered honesty and meme-worthy humor, the Gen Z icon brought Group Hangouts to life.


  





Jungmin Kim

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