The Gift Worth Going All In For

2026 Advertising
Client
True Religion

Agency
Virtue Worldwide

CC
Kerry Tucker, Heather McTavish, Mauricio Santos Miranda, Shakyra Moore, Isha Bhatti, Alex O'Connor, Jill Rothman, Deepa Patel, Tori Popinko, Danielle Russo, Kara Adnopoz True Religion has been turning heads since 2002. For Holiday 2026, we teamed up with the brand to remind a new generation why nothing wears quite like it. With Metro Boomin, Latto, and Summer Walker, we made a holiday spot that put True Religion at the top of the wish list.

I led the photo shoot with the talents and entourage, working closely with the photographer and stylist to carry the film’s visual direction into the stills. The idea was simple. Let the styling and the images do the talking and make True Religion feel like the gift you’d want to unwrap first.

  

Jungmin Kim

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