Transit
2021 Advertising
Brand
Volvo
Recognition
2022 Andy Awards | Gold
2022 Clio Awards | Silver
2022 AD Stars Young Stars | Silver
Role
Concept, Art Direction
Instructor
Sungkwon HaBackground
Volvo Cars has been a brand that puts drivers' safety first.
Insight
One of the factors accelerating the climate crisis is car brands.
How do we engage Volvo drivers to fight against the climate crisis?
Idea
Volvo turns their key fobs into public transportation fobs, where we encourage them to use public transportation as much as they can.
OOH
We created OOH to promote this campaign about the use of Volvo smart keys for public transportation as a step towards carbon neutrality. It is designed to encourage drivers to use public transport more when not using their cars.
Subway Station Takeover
We called out to Volvo riders, encouraging them to embrace public transportation through targeted ads in subway.
How It works
Users can link their credit cards to the Volvo Cars app, allowing them to use their car's smart keys for public transportation. With a simple tap of their car key fobs, Volvo provides a convenient service, enabling riders to pay for public transportation fares hassle-free.
Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising.
→ About Me
→ Work
→ LinkedIn
→ Resume
© 2024