Why It Matters
2023 Brand Identity
Brand
Why It Matters (Podcast)
Role
Visual Research, Art Direction
Tutor
Gabriel GonzaleWhy It Matters is a podcast that explores the world's most compelling stories and why they matter to you. I redesigned the podcast's design system based on audit (visual research) to make it more appealing to Gen Z, the main audience for podcasts. I also repositioned the podcast as not only a news and current events podcast, but also an educational platform for Gen Z.
Targeted Content Banner Ad
Banner ads will be displayed related to episodes based on information from news articles relevant to the target audience.
Digital Take over
Social series of posts to garner attention from the audience by using the contents of each episode
OOH
*Background image copyrighted by Heleen Deli, used with permission.
Jungmin is a Junior Art Director at Mojo Supermarket based in New York. She's a multicultural and visual thinker and problem solver. She just graduated from the School of Visual Arts, majoring in BFA advertising.
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