Menu Filter

2022 Advertising
Brand
Zyrtec

Recognition
2022 Andy Awards | Gold

Role
Art Direction, UX Design

Instructor
Sungkwon Ha
Background
Eating out can be difficult for those who have allergies.

Insight
Due to the pandemic, we ere forced to use our smartphones to see the menus at restaurants by scanning QR codes.

Idea
Zyrtec makes a scanning filter that can help to see all the ingredients on the menu.